Hello, I’m a PC… No, wait actually I’m a Mac.

In the irony to end all ironies, there is some pretty convincing evidence that Microsoft’s new “I’m a PC” commercial was actually made on a Mac.

There is no need to put into words how confusing this 300 million dollar campaign is, especially when others have done such a good job. To me this is almost as embarrassing as the old Microsoft Hotmail debacle where they had to run the Hotmail servers on Unix for a time, because windows NT couldn’t scale to enough servers.

Now on to the good stuff, read about how Microsoft got exposed via Flickr.

Finally…. theFWA has RSS

You have to get it through the FWA Theater that just launched but just the same…. RSS. There is a press release on Think Swedish (FI’s media blog), detailing the service and the partners that FWA used to launch the service: Akamai for the heavy lifting and Fantasy Interactive for the media platform.

That media platform is pretty bad ass by the way. Its all too common for agencies to try to productize their services business. Its also all too common for them to underestimate the difficulty, time and resources required to do so. Which makes the accomplishment all that much more impressive. In the FWA Theater implementation FiV looks pretty clean and works really well. It would be cool if the individual categories had their own RSS feeds though. You can tell that there is a significant amount of time, resources and effort that have been spent in creating FiV. Creative agencies live and die by deals and current work, so spending the time to create a legit platform is a much bigger undertaking than it sounds.